Meet Tom, the passionate owner of Lit Up! Tom and his wife, along with their children, are all avid readers; however, Tom’s habit of buying books was taking a toll on both their finances and his marriage! Realising he could turn his passion into a career, he decided to channel his love for literature into creating an online store for fellow booklovers. In a city where books can be expensive and finding unique titles from independent publishers can be challenging, Tom’s mission with Lit Up is to make these treasures accessible to everyone.